The Premier Dance Studio Owner Event

January 26-29, 2027 | Orlando, FL

Studio Owner University® is the industry's premier university-styled training built specifically for dance studio owners. Four days bring sessions across two stages, our preferred partner vendor hall, and a lineup of add-ons, all built for wherever you are in your studio owner journey, whether you are just starting out or running a multi-location business.

We focus on the areas that matter most in your studio, from finances to leadership to marketing, and connect you with business owners who understand exactly what you are building. You will walk away with ideas you can put into action as soon as you get home.

SOU™ General Session tickets - $899 ($799 with code EarlyBird100 through October 15!)

January 26, 2027

Rising Leaders University™

Rising Leaders University™ (RLU™) is the perfect opportunity to invest in your right-hand staff members and directors. Give your team the tools, confidence, and vision they need to lead with excellence by enrolling them in this transformative program designed to develop the next generation of trailblazers.

Mix & Mingle Welcome Party

After a powerful day of growth, your team will join you in celebrating at our lively Mix & Mingle event. Be sure to check out the expo booths, and enjoy this fun-filled evening that brings together like-minded peers from across the industry and sets the stage for an unforgettable week ahead—open to all attendees!

January 27, 2027

General Session + Breakout Sessions

Bring your notebook and your biggest goals because this full-day, high-energy session is designed to transform the way you run your business. You will learn directly from industry experts who understand the challenges of dance studio ownership and are ready to share the exact strategies that work. From finance and marketing to leadership and staffing, every session is packed with practical insights you can take home and put into action right away.

January 28, 2027

General Session + Breakout Sessions

More inspiration, more connection, more takeaways. Dive into general sessions with the full community, then choose the breakouts that fit your studio's goals. You'll leave with fresh ideas and the confidence to put them into action.

January 29, 2027

General Session AM

Close out your SOU™ experience the right way. This final session pulls it all together so you head home focused, refreshed, and ready for what's next.

Financial Focus Lab™ with Lisa Pevateaux

Turn your enrollment numbers into a growth strategy. In this hands-on implementation workshop, you'll take a deeper dive into the key drivers of sustainable studio growth by working through the concepts behind the Financial Focus Enrollment Growth Tracker.

Rising Leaders University™ - January 26, 2027 - $249

An Evening of Magic at Disney Springs Cirque du Soleil - $299

Elevate your SOU™ experience with an exclusive evening out! Join us as we board buses departing at 5:00 PM on January 28 for a magical night at Disney Springs.

The evening kicks off with a private dinner featuring a special guest presentation, drinks, and a delicious meal in a one-of-a-kind setting. Then, get ready to be dazzled as we head to see Cirque du Soleil's Drawn to Life — a breathtaking live performance blending acrobatics, dance, and storytelling.

We'll return around 9:30 PM, capping off an unforgettable night of connection, inspiration, and entertainment.

Financial Focus Lab™ with Lisa Pevateaux - $499

Growth doesn't happen by accident. It happens when you understand the numbers driving it.

In this hands-on implementation workshop, you'll take a deeper dive into the key drivers of sustainable studio growth by working through the concepts behind the Financial Focus Enrollment Growth Tracker.

Together, we'll explore the relationship between brand-new students, retention, student frequency, and competitive/team enrollment to better understand how each area contributes to long-term growth. Through guided exercises, implementation time, and live coaching, you'll begin building a personalized growth roadmap based on your own studio's goals and opportunities.

Whether your goal is increasing enrollment, improving retention, strengthening your team program, or simply gaining more clarity around your numbers, you'll leave with meaningful progress, practical action steps, and a better understanding of how to intentionally grow your studio.

Gaylord Palms Resort & Convention Center

We’re heading to the magnificent Gaylord Palms Resort & Convention Center in Kissimmee, Florida — right in the heart of the vibrant Orlando area!

Registered attendees staying at the host hotel will receive complimentary meals. Each room reservation includes meal passes for up to two registered attendees. To qualify for meal passes, your MTJGD™ room block confirmation number is required on your event registration.

Additional meal passes can be purchased if more than two registered attendees are staying in the room.

Click HERE to book your hotel room

Location Information

Location Name
Gaylord Palms Resort & Convention Center
Address
6000 W. Osceola Parkway, Kissimmee, FL, 34746 US
Directions
Google, Bing, MapQuest

Lindsey S. Farmington Valley Dance & Music | CT

"It's one thing to have big dreams and goals, but it's another to have the finest business minds in the industry to help you achieve those big dreams and goals. My heart is bursting with gratitude and love after these past few days at SOU™. We cannot wait to crush these goals, make those dreams come true, and take it to the next level!"

Angela H. Live 2 Dance | WY

"I thought I was running a 'successful enough' dance studio, but I felt it could be better, I just didn’t know how. After attending my first SOU™️, I realized my business needed a lot of help. After putting in the hard work, I now have more time with my family and to enjoy other things in life that bring me joy, like camping and traveling! I have the privilege of controlling my business instead of my business controlling me."

Crystal L. The D.R.E.A.M. Center | GA

"My first SOU™ did not disappoint! It was such a great experience, and I left with so many jewels that I can apply to the dance world and beyond. The presentations were insightful, the energy was inspiring, and I am feeling motivated to take what I have learned and run with it!"

Unlock the Potential of Your Dance Studio at Studio Owner University® 2027!

Owning a dance studio isn’t just a business, it’s your legacy. At Studio Owner University®, you’ll be surrounded by a powerful community of dance studio owners from around the globe who are ready to level up just like you.

Over three unforgettable days, you will gain proven strategies to grow enrollment and revenue, learn from industry-leading experts who understand your world, and build connections with fellow studio owners who will cheer you on long after the event ends. You will walk away with a crystal-clear plan to transform your studio and your leadership.

This is not just another conference. This is the event that has shaped the success stories of hundreds of dance studio owners worldwide. Your dance studio deserves more than “business as usual.” This is your chance to reimagine what’s possible and create the future you’ve been dreaming of. Register HERE!