Unlock Your Studio’s Potential at Studio Owner University® 2025!


Running a dance studio is more than just a business—it’s a passion, a calling. At Studio Owner University®, we’re bringing together studio owners from all over the world for a one-of-a-kind event designed to help you grow your business, boost your confidence, and build lasting connections. Picture yourself spending three inspiring days at The Ritz-Carlton, Amelia Island, soaking in valuable knowledge, and leaving with a clear vision of how to take your studio to new heights. This isn’t just another conference; it’s your opportunity to create the future you’ve always dreamed of for your studio.


Tuesday, January 21


1:30-5:30pmRising Leaders University™

Optional Add-on event for your right hand leaders!


6:00-8:00pmMix & Mingle

Everyone come socialize before general session on Wednesday.


Wednesday, January 22


8:30-10:00amBreakfast & Preferred Partner Appointments

*Breakfast is provided if you're staying onsite at The Ritz-Carlton, option to Add-On as well at registration.


10:00am-12:30pmGeneral Session

Speakers: Misty Lown, Tracey Wozny


12:30-2:00pmLunch & Preferred Partner Appointments

*Lunch is provided if you're staying onsite at The Ritz-Carlton, option to Add-On as well at registration.


2:00-5:15pmGeneral Session

Speakers: Neisha Hernandez, Melanie Gibbs, Alana Hess


5:15-7:00pmPreferred Partner Appointments


Thursday, January 23


8:30-10:00amBreakfast & Preferred Partner Appointments

*Breakfast is provided if you're staying onsite at The Ritz-Carlton, option to Add-On as well at registration.


10:00am-12:00pmGeneral Session

Speakers: Kevin Bender, Crystal Carfagno, Misty Lown


12:00-1:30pmLunch & Preferred Partner Appointments

*Lunch is provided if you're staying onsite at The Ritz-Carlton, option to Add-On as well at registration.


1:30-4:15pmGeneral Session

Speakers: Marisa Mailhes, Misty Lown


4:15-6:15pmImplementation Time


7:00-9:00pmWine-Pairing

*Add-On activity


Friday, January 24


9:00-10:00amA Culture of Excellence (Add-On)

In this session, The Ritz-Carlton shares proven strategies to build a culture where empowered employees deliver exceptional customer experiences. Learn how to revitalize your team with trusted processes for hiring, onboarding, and retaining top talent.


11:30am-5:30pmMasters Day Finance 2.0 (Add-On)

Join Misty Lown and Jeff Homer for an advanced session on strategic financial management to drive studio growth and profitability.

What You'll Learn : (Optimize operations with detailed financial analysis, Format P&Ls for actionable insights, Control costs by mastering fixed vs. variable expenses, Analyze income statements and leverage trends, Balance costs for growth and stability, Learn from real-world financial case studies, Set budgets, track variances, and tie goals to enrollment targets, and Explore funding options for expansion.)
*Lunch is provided





  • Rising Leaders University™

    Rising Leaders University™

    Rising Leaders University™ is a 4-hour session on Tuesday, January 21, from 1:30 - 5:30 pm that is geared toward your studio managers and leadership team. This is a great opportunity to let your leadership grow and learn to help you with your business! Rising Leader University will be held in person at Amelia Island and is only $109 per person to attend!

    *Rising Leaders Members, please use your promo code to receive your discount. The code is available on the Rising Leaders forum.

    $109.00 ea.

  • Wine Pairing Night with the MTJGD™ Team

    Wine Pairing Night with the MTJGD™ Team

    Immerse yourself in the art of wine pairing as an expert sommelier guides us through a curated selection of exquisite wines, each thoughtfully matched with gourmet foods. Space is limited and each person attending the wine pairing will need their own ticket to this add-on event.

    $225.00 ea.

  • The Ritz-Carlton Culture of Excellence

    The Ritz-Carlton Culture of Excellence

    A Culture of Excellence | Building Success from Within:
    Employee mindset has everything to do with whether your business survives or thrives because engaged employees create engaged and loyal customers.
    An award-winning employment brand, through this session, The Ritz-Carlton shares best practices on how to activate and sustain a culture where valued and empowered employees own the customer experience. Whether you’re re-opening your business in a changed world or re-vitalizing a flagging culture that has shifted to a virtual work environment, our trusted processes take the guesswork out of selection, onboarding, upskilling and retention of talent. Leaders ready to transform their organization will walk away with actionable ideas to elevate experiences and engage employees.
    Distinctive Topics
    The Ritz-Carlton Culture: Through this in-depth review, you will learn about The Credo, Motto, The Three Steps of Service, The Employee Promise, and the 12 Service Values of The Ritz-Carlton.
    Simple, Sustainable Processes: One cannot extend legendary service without having robust systems and processes in place. You will hear about the selection process at The Ritz-Carlton and how we onboard talent and reward and recognize our associates.
    Employee and Customer Engagement: The foundation of driving customer engagement is having engaged employees. You will be introduced to the three levels of employee engagement and shown techniques that will enable you to personalize your service and create emotional connections.
    The Importance of Empowerment: Empowering your employees is an imperative component of legendary service. You will learn about The Ritz-Carlton Empowerment Guidelines, including how these reduce problem resolution costs and create consistently exceptional service.
    This one hour premium session will take place on Friday, January 24 at 9:00 am. Each person attending will need a ticket to this add-on event.

    $249.00 ea.

  • Masters Day: Finance 2.0

    Masters Day: Finance 2.0

    In this advanced session taught by Misty Lown and Jeff Homer, we’ll dive deep into strategic financial management, going beyond the basics to equip you with tools for powerful decision-making and long-term growth. Here's what you'll gain:

    Operational Finance Mastery: Learn how to dissect and optimize every aspect of your studio’s operations with in-depth financial analysis.
    Advanced P&L Formatting: Discover how to format your P&L and chart of accounts for actionable insights and enhanced decision-making.
    Cost Analysis: Differentiate between fixed and variable costs and learn how to leverage this understanding to control expenses.
    Income Statement Analysis: Unlock the power of income statements, using ratio and margin trends to benchmark and set performance targets.
    Operating Leverage Insights: Understand how to balance fixed and variable costs to enhance your studio’s profitability during both growth and slower periods.
    Real-World Examples: Learn from anonymized case studies from actual due diligence processes, giving you practical insights into studio financial assessments.
    Budgeting 2.0: Master the budget process, from setting financial targets to conducting variance analysis, and even converting financial goals into enrollment targets for greater clarity and control.
    Capital and Funding: Explore small business funding options—from SBA loans to merchant cash advances—and understand how to evaluate equity and other capital sources to fuel your studio's growth.
    Whether you’re looking to enhance profitability, improve operational efficiency, or prepare for future expansion, Financial Masters Day 2.0 provides the advanced financial strategies and tools to take your studio to the next level.

    Masters Day will be on January 24 from 11:30 am - 5:30 pm. Lunch will be included. Each person attending will need a ticket to this add-on event. Have more than one staff that you'd like to attend? Buy your ticket at full price and each additional ticket for your studio will be 50% off!

    $1,295.00 ea.


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By registering for this More Than Just Great Dancing!® Event you are agreeing to the following:

Members must be in good standing to attend MTJGD™ events.

In the event of cancellation within 60 days prior to the event, the reservation will be subject to a cancellation fee. Cancellation must be received in writing 60 days before the event to avoid penalty. No-shows are considered a cancellation zero days before the event and are subject to a cancellation fee. “Early Departures” are not eligible for a refund. In the unlikely event that the More Than Just Great Dancing!® Event is canceled due to a state of emergency, a force of nature, an act of god, an act of war, or any other reason out of our control, a full refund of registration fees will be provided.

Cancellation 60 days prior to the event - No Charge
Cancellation 30-59 days prior to the event - Cancellation fee of 50% of the highest ticket price
Cancellation 0-29 days prior to the event - Cancellation fee of 75% of the highest ticket price

MTJGD™ may share your information with The Ritz-Carlton, Amelia Island to ensure your hotel stay is booked properly.



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